Client Profile:
Names: Renee and Marty
Business: Residential and Commercial Building Company
The Challenges
Running a building company was more stressful than rewarding for Renee and Marty. They felt trapped, overwhelmed, and unable to keep up with the demands of a growing business. Key pain points included:
- Unpredictable Cash Flow: Without a clear picture of money flowing in and out, they were constantly firefighting and struggled to manage day-to-day operations.
- Uninformed Decision-Making: They lacked the data needed to decide when to invest, hire new staff, or take on bigger projects.
- Low Margins: Pricing missteps were cutting into their profits, leaving little room for growth or unexpected expenses.
- No Forecasting Tools: Without forecasts, they couldn’t plan ahead or identify potential financial risks.
It felt like their business was running them, instead of the other way around.
The Solution: Building Confidence with Financial Clarity
Renee and Marty partnered with us to take control of their business finances. Here’s what we did:
- Monthly Financial Reporting: We provided accurate, easy-to-understand monthly accounts. For the first time, Renee and Marty could clearly see how their business was performing and where the money was going.
- Cash Flow Tracking: By creating detailed cash flow forecasts, we helped them predict and plan for peaks and valleys, avoiding surprises.
- Gross Profit Monitoring: We tracked their gross profit and guided them on adjusting pricing strategies to improve margins right at the quoting stage.
- Coaching for Margin Improvement: We worked closely with them to understand the factors eating into their profits, showing them how small changes in pricing and efficiency could lead to significant results.
The Results: A Business Transformed
In just seven months, Renee and Marty saw a dramatic improvement in their business:
- Gross Margin Boost: Their gross margin rose from 17.4% to 33.7%, nearly doubling their profitability.
- Cash Reserves Built: They went from living invoice-to-invoice to building cash reserves, giving them the confidence to invest in their business.
- Informed Decisions: With real-time financial data, they could finally make strategic decisions about hiring, investing, and growth opportunities.
Today, Renee and Marty feel in control of their company. They no longer dread the unknown—they have a clear roadmap for sustained growth and a thriving business they’re proud of.
Ready to Take Control of Your Finances?
If you’re tired of guessing and want financial clarity to drive your business forward, we can help. Let’s build a stronger foundation for your trade service business together.